Let’s Kid Ourselves

We could all use a drink!

Adulting has been overwhelming since we first set out on our juice journey in 1975. It’s why our mission has always been to make juice joyful. But instead of sticking to a script, wouldn’t it be fun to break character…and kid yourself for a change? Just grab a juice box to bring that feeling of freedom and childlike joy back into your life. Let’s kid ourselves!

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50 years of making juice.

Then

Our original ad launching the first juice boxes in the U.S.!

Now

Eight juice box flavors in two sizes, sipped by millions of fans.

It’s time for Recess Therapy.

We partnered with our friend Julian at Recess Therapy to ask kids why they think adulthood is stressful and what adults could do to enjoy life more. Their advice was as insightful as it was delightful, and is sure to put a big, juicy smile on your face.

Joy is where
the juice is.

From juice boxes to multi- and single-serve bottles, we pack joy into every product we make. You’ll notice bold, delicious fruit taste in every sip of our flavorful juice varieties. Look for our 10 oz bottles, now available in a convenient 6-pack that’ll fit even more easily into your family’s routine.